Markus A. Ott has more than 20 years of experience in the MedTech (mainly) and Pharma industry in various commercial (Marketing & Sales, eBusiness) as well as in non-commercial leadership roles (e.g. Global Head of Market Access & Policy). He has been a member of various executive boards, such as of MedTech Europe (European Medical Technology Trade Association), the SVDI (Swiss Diagnostic Trade Association) as well as of an European Patient Organization (EPPOSI). In addition, he acted as a lecturer at University programs. In the last couple of years, Markus was very much involved in the digitalization of the healthcare industry and associated new business models around “big data”, data security and its value to various stakeholders.